Mistore, the official online store for Xiaomi in the Nordics


About Xiaomi

Xiaomi was founded by entrepreneur Lei Jun, who believes that high-quality technology does not have to cost a fortune. The company, which was founded only nine years ago, has in a very short time become a giant that has changed entire technology landscape a by challenging the big manufacturers with an extreme pricing strategy. Xiaomi has officially stated that it will never charge a higher profit margin than 5 percent for hardware sales.

Through the above strategy, Xiaomi became a success on the Hong Kong Stock Exchange when the company was listed in July 2018 and is thus the youngest company on the Fortune Global 500 list. The strategy has led to great success worldwide and during 2018, they have been the mobile manufacturer that has increased the most in market shares. The fact that global mobile phone sales are going down just makes it even more impressive.

In addition to some of the world's best-selling smartphones , the world's best-selling electric scooters , the world's best-selling robot vacuum cleaners Roborock and the world's best-selling activity bracelet MiBand , Xiaomi has an impressively wide product portfolio, ranging from product groups such as kitchen utensils, furniture and clothing for televisions, electric bicycles and mobile controlled rice and kettles. It's almost easier to list what Xiaomi is not selling. The supply to the Danish market is growing steadily month after month.


About East & West Distribution

East & West Distribution AB is the official distributor of Xiaomi products, and in parallel with the distribution of Xiaomi to retailers and logistics partners, we also run mistore.se in Sweden and mistore.dk in Denmark. Mistore has been an official distributor of Xiaomi products for many years, and in 2018 an agreement was signed with Xiaomi on the distribution rights to resellers, operators and other partners. In addition to Xiaomi, we also have official distribution rights to all Xiaomi's sub-brands such as Amazfit, Yeelight and others. and Ulefone, Nillkin and others

Welcome as a customer of Xiaomi and East & West Distribution